Before I first visited Japan, I learnt about the expensive Yubari King melons. Still, I was a little incredulous at the sight of them: Nestled in their own wooden box, safely cushioned in straw and delicately priced at ¥10,000 – around US$130 at the time.

Even so, I didn’t realise the price could rise much higher. I learnt this in a compelling PSAI session with Onam Aggarwal.

At auction, one Yubari King melon can fetch up to ¥3.5 million – or around US$25,000.

Why?

Because it is nurtured with unwavering attention. The Yubari King melon is one of the most carefully cultivated fruits in the world.

This cultivation process is symbolic of Japanese craftsmanship – precise, meticulous and deeply human.

The process begins before planting – with rigorous seed selection. Only the best seeds are singled out.

The melons are grown in perfectly controlled conditions – in greenhouses that carefully regulate sunlight, humidity and temperature.

But the real differentiator? Only one melon is selected per vine.

The rest are removed. Not because they aren’t good – but because focus demands trade-offs.

This single-fruit strategy ensures the plant channels all its nutrients and energy into one outcome: exceptional size, texture, and sweetness.

Though the volcanic soil of the region provides excellent minerals – the melon never touches it. It Is suspended in a net – never touching the soil.

Farmers attend to the daily care routine: hand massaging the Yubari King melons and cleaning them religiously.

It’s a quiet, painstaking form of commitment. The farmer gives complete attention to one outcome. The process is not complex – but it is exacting.

Of course, it’s also a risk. What if the chosen melon falters? What if the single fruit fails to meet expectations?

But the farmers are clear- they know their audience – those who value luxury, excellent and craftsmanship.

The question posed in the session:

What is Your Yubari King Melon?

Where do you direct your energy and focus – and what return is this yielding? Now and over time?

Are your current commitments aligned with what matters most? Or have you let too many fruits grow on the vine – each one drawing energy, but none reaching their full potential?

Is it time to prune?

Is it time to trim distractions that may feel urgent, but don’t offer the return you’ll care about a year from now – or three years in the future?

The next time you’re tempted to scatter your focus, consider the Yubari King.

What value might you create if you chose just one thing, and chose it well?